Syne...Synech...SYNECDOCHE!

Gesundheit. Merci-todah.

Synecdoche: (sih-nek-doh-kee) a figure of speech used to represent part-whole relationships. Okay, yeah, that's nice, so what does that mean? A synecdoche is essentially, a semi-specific, one-word metaphor; it can't just be any metaphor, of course, the two things (objects/people/places/concepts) must be related in a part-whole kind of way. Examples:

Synecdoches:
- Part-Whole Relationship: My parents got me a new set of wheels; I need a KLEENEX, for a tissue (also an example of brand integration)
- Characteristics of a Species: Gentlemen prefer brunettes; He's a freshman.
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Metonymies: the use of a word to represent a thing which is associated with the thing originally denoted by the word. Whew!
- Word, Meaning, and Metonymic use
- The Press, the Printing Press, the Media
- Sweat, Perspiration, Labor
- Knife, Tool That Cuts, Surgery

Asyndeton: removal of clear or annunciated transitions; think: hopscotch.
- "I came, I saw, I conquered"
Physical Representation: The Underground Railroad; it connects two places without traversing the institutionalized venue for railway transportation.

A synecdoche for my research project: de Bijenkorf, (Dutch for "beehive") roughly the Dutch equivalent of Nordstrom. Essentially a classy department store whose flagship was built in 1870 on Dam Square, Amsterdam.